One-to-One Executive Presentation Coaching for Leaders and Professional Speakers
Refine your high-stakes presentations with live, strategic guidance from Beth Sherman, a seven-time Emmy Award-winning comedy writer, comedian, and leadership communication keynote speaker.
Often the difference between a good presentation and a decisive one comes down to a handful of small communication choices.
Each 90-minute Zoom session is a focused, collaborative working session designed for CEOs, senior leaders, and professional speakers who already have a draft and want high-value, real-time guidance before a conference or other high-stakes engagement.
Whether your talk was written by you, your team, or internal communications, Beth will help shape it so it sounds like you, aligned with your personality, authority, and intent.
What Happens in a 90-Minute Coaching Session
In a focused 90-minute Zoom session, we work directly through your presentation together.
During the session we will:
Strengthen the structure and narrative flow of the talk
Tighten language so ideas land faster and more clearly
Clarify the core message and the outcome you want from the audience
Identify opportunities for natural storytelling and organic humor
Improve pacing and audience engagement
Ensure the presentation reflects your voice, authority, and leadership style
The goal is simple: a presentation that builds trust quickly, sustains attention, and delivers the result you want in the room.
Who This Presentation Coaching Is For
This one-to-one presentation coaching is designed for:
CEOs and senior leaders preparing for major conferences or company-wide presentations
Professional keynote speakers refining a talk before a high-profile event
Executives delivering high-stakes pitches and presentations
Sales or marketing leaders presenting to clients or industry audiences
Leaders who already have a draft and want expert strategic refinement
Most clients come to a session with a presentation that is already strong. The goal is not starting from scratch. The goal is sharpening the material so it lands clearly, builds trust quickly, and keeps audiences engaged from beginning to end.
What Makes Beth Sherman’s Presentation Coaching Different
Beth Sherman brings a rare combination of experience to executive presentation coaching.
7x Emmy Award-winning comedy writer (Letterman, The Tonight Show, Ellen, Academy Awards)
A seasoned stand-up comedian who has performed everywhere from Las Vegas to Iraq, developing a deep understanding of how audiences engage in real time
Nearly 30 years of professional experience writing for world-class performers and audiences
Extensive work helping leaders communicate with clarity, credibility, and influence
A focus on connection-first communication that builds trust quickly with audiences
Unlike traditional presentation coaching that focuses primarily on delivery, Beth’s approach begins with the material itself. When the structure, language, and message are strong on the page, delivery becomes far more natural
20-minute call to confirm fit and scope
Testimonials
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![John Creedon, Head of North America Sales, Apple and one-to-one executive presentation coaching client of Beth Sherman]()
I have worked with Beth for professional and personal engagements, and I cannot say enough good things about my experiences working with her. Her Punch Up sessions are excellent. They have helped me tremendously in taking an initial idea/draft of a speech or presentation and turning it into something I confidently feel good and excited about delivering to an audience. What's even more enjoyable is how much fun it is to be in the "writer's room" with Beth, and it's incredible what you can accomplish with her in just one hour!
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![Anna Hemmings, 2x Olympian, 6x World Champion, Keynote Speaker Trusted by IBM, Deloitte, and Unilever and one-to-one executive presentation coaching client of Beth Sherman]()
Working with Beth significantly enhanced my keynote speeches. As a comedian, she has an exceptional talent for finding authentic humour in truth. Beth helped me uncover relatable moments from my own experiences that resonated with audiences and not only provoked laughter but also helped me to connect with the audience better. Her coaching on timing, structure, and delivery was invaluable. Thanks to Beth, my presentations now balance insight and actionable take-aways with genuine laughter, with audiences laughing out loud at authentic stories they recognize themselves in, making my keynotes more memorable. If you want to bring authentic humor to your speaking, Beth will help you discover that the funniest material has been within you all along.
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![Alex Staniforth, record-breaking adventurer, keynote speaker, and one-to-one executive presentation coaching client of Beth Sherman]()
Working with Beth was a laugh! Jokes aside, Beth really helped me to uncover authentic humour and increase the impact of my keynote talks. She has an incredible ability to re-work scripts in a matter of seconds, which would take me months (or never at all). Beth is super generous with her wisdom and time, and I only wish I'd booked a session sooner!
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![Penny Mallory, Mental Toughness & Resilience Keynote Speaker and one-to-one executive presentation coaching client of Beth Sherman]()
Wow. One hour with Beth and suddenly I’m so funny! Seriously (can I say that writing about a comedy writer) Beth has a superpower that we would all kill for. She tunes in, immediately, to who you are and what your message is… and BOOM the funny stuff just rolls out. Can’t recommend Beth highly enough. She is utterly brilliant.
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![Maria Franzoni, former international speaker bureau owner and agent and one-to-one executive presentation coaching client of Beth Sherman]()
I've just spent a fabulous hour with Beth working on one of my speeches to add a bit more humour. I knew it would be enjoyable as spending time with Beth always is, but I didn't expect it to be quite so effortless. In the words of Miranda Hart it was "such fun". I've come away excited to work on adding and tweaking my content, in fact I can't wait to try out some of the pieces we have inserted. Beth has given me permission to unleash my inner Italian, apparently she is funnier than the outer more conservative persona I try to portray. She's also said that I can embrace my ranting, I'm a natural, which is wonderful as being menopausal it is my default mode these days anyway. Watch out not to give me anything new to rant about.
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![Felicity Ashley, Award-winning keynote speaker, #1 best-selling author and one-to-one executive presentation coaching client of Beth Sherman]()
Beth makes humour effortless and fun! As a speaker, I want to communicate my story and messages in the most effective and entertaining way possible, while being sensitive to my subject and authentic to my tone of voice. Beth has helped me do that - she's shown me how to sprinkle some comedy fairy dust over my talks to elevate my messages and story, and given me the confidence to use it. She's a joy to work with - the whole process is effortless, comfortable and collaborative. Beth gently nudges you in the right direction and helps you see where your truth really is funny. I would 100% recommend working with Beth.
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![Graham Norris, Psychologist, Futurist & Keynote Speaker and one-to-one executive presentation coaching client of Beth Sherman]()
For a big speech I had coming up, Beth helped me "punch it up" so that I could better connect with the audience. She not only looked through my script but also watched a video of me delivering it (a full 45-minute speech!) before giving me some suggestions. Her advice wasn't just limited to making the speech funnier, but included suggestions to make it flow better and how to make the language land with the audience more effectively. As well as helping me craft a much stronger speech that got spectacular praise when I delivered it, Beth gave me confidence in my own ability to add humour to my speeches and engage with the audience.
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![Squash Falconer, 1st British woman to paraglide from the summit of MtBlanc. Renowned keynote speaker and one-to-one executive presentation coaching client of Beth Sherman]()
Beth is absolutely brilliant. She's funny, obviously! So, any communication or type of work with her is great and a total joy. But it goes way beyond that, she's unbelievably talented and good at what she does. We had a punch up session and her comments and suggestions in the first 3 minutes were worth her entire fee. I was blown away by the value I got out of just one session. If you are considering working with Beth, just do it. I'm so convinced you'll love it that if you don’t, I'll give you your money back! If you think you don't need to work with her, you're wrong, you do... you can thank me later.
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![Black and white sketch of a man wearing glasses and a suit, smiling.]()
Have you been asked to give a speech? Do you want it to resonate with the audience? Of course you do. So ask Beth to “punch up” your remarks. I was recently asked to give a speech in front of a large audience. Beth’s advice helped improve how I delivered the message and, for sure, enhanced how it resonated with the audience. The process with Beth also helped me go into the event with a nice boost of confidence about what I had to say. On top of that she is fun, witty and a pleasure to work with, a total pro. Give it a go, it is well worth it.
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![Alex Panayotou, Endurance Mindset Expert, Strategic Advisor, award-Winning Speaker and one-to-one executive presentation coaching client of Beth Sherman]()
It’s incredible just having had the session with you made me so much more aware of the opportunities I was missing, even unplanned ones prior to our session. I don’t just recommend you, I thoroughly advise a session with you for any speaker who wants to highlight their authentic humour.
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![Smiling woman sitting on a brown chair wearing a black dress in a room with white curtains.]()
I've been invited to speak at the America Institute of Architects International Conference — it's hands-down the biggest talk of my career (for context: Obama spoke at the last years conference!). Before working with Beth I was nervous the humour/anecdotes in my speech would fall flat. However 78 second into working Beth — I felt SO relieved. She went through my entire speech (line-by-line) and made it more punchy & the jokes 10000% funnier. Beth is wicked smart & is undeniably good at what she does.
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![Person smiling in front of a pink graffiti wall, wearing glasses and a light blue button-up shirt.]()
I had the pleasure of working with Beth over a few sessions to help me fine tune and 'punch-up' a big talk that I was struggling to finish writing, and let me tell you, she was worth every penny, and some! She brings her decades of experience as a comedian and award-winning writer and as such, is able to deliver amazing value, quickly. From adding humour to simply making things sound better, I can't recommend her enough.
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![Gina Schaefer, keynote speaker, multi-million dollar business founder, and executive presentation coaching client of Beth Sherman]()
Beth made adding humor to my material very approachable. I never once felt "intimidated by the pro". Instead, the sessions were pure collaboration. I could tell immediately that Beth was the right writing partner when, without really knowing my material, she got to work using a voice (words!) that I was comfortable with.
About Beth Sherman
Beth Sherman is a 7x Emmy Award-winning comedy writer (Letterman, The Tonight Show, Ellen, Academy Awards), seasoned stand-up comedian, and leadership communication keynote speaker who helps leaders use humor as a strategic communication tool for clarity, connection, and influence.
With nearly 30 years of experience writing for world-class comedians and performing for audiences everywhere from Las Vegas to Iraq, Beth brings a deep understanding of how audiences engage, connect, and trust.
Her work reframes humor as a serious business communication skill, helping leaders build trust quickly, communicate with clarity, and influence decisions when the stakes are high.
See Beth’s Approach in Action
Short examples showing how small communication choices can dramatically change how a message lands with an audience, drawn from Beth’s experience as a comedian, Emmy-winning comedy writer, and keynote speaker.
Why Humor Matters in Public Speaking
A short explanation of why humor in speaking isn’t really about entertainment, but about building connection, credibility, and audience engagement.
Why Your Joke Didn’t Work: A Small Fix That Makes a Big Difference
Quick insight on how a simple shift in language can dramatically improve audience engagement and make humor land more naturally.
Ways to Work with Beth
Most clients choose the three-session package. It provides the space needed to refine strategy, pressure-test key moments, and strengthen delivery where it matters most.
Three-Session Package (Recommended)
$2,100 USD
Three 90-minute live working sessions via Zoom
Ideal for:
Conference keynotes
Executive presentations
High-stakes leadership messaging
This package allows time to refine the structure, strengthen key moments, and ensure the presentation supports the outcome the speaker wants with the audience.
30-Day Priority Support (Limited Availability)
$4,500 USD
Includes everything in the Three-Session Package, plus:
Expanded access for ongoing refinement
Flexible scheduling over a 30-day period
Deeper iterative support as the presentation evolves
Best suited for leaders preparing for major conferences, high-visibility keynotes, or presentations where multiple rounds of refinement are valuable.
Single sessions are available at $750 per 90-minute session, provided the scope of the project fits.
Please email Beth to inquire, or book a 20-minute introductory call to confirm fit and scope.
Engagement Begins on the Page, Not the Stage
Most people assume audience engagement is about delivery. Voice, presence, slides, and stagecraft.
Those things matter, but they are not where engagement actually starts.
Engagement starts with what is on the page: clear thinking, strong narrative flow, human language, and emotional intelligence. If the material itself is not working, no amount of polish on stage will fix it.
That is why Beth’s work begins with the clarity and integrity of the content itself. Once the material is strong, delivery becomes far easier; more natural and more persuasive.
Humor also plays a role here, but not in the way most people think. It is not about adding jokes or trying to perform. The moments that create laughter, smiles, and recognition usually come from something real: a clear observation, a shared experience, or language that feels honest and human.
Beth often describes humor like seasoning. Not everything needs a lot, but almost everything benefits from some. Used well, it keeps people engaged and builds trust without ever undermining authority or executive presence.
The goal is not entertainment. The goal is earning and holding the audience’s attention long enough for the message to land.
Because when people are distracted or skeptical, even the strongest ideas struggle to influence decisions.
Listen to Beth on Podcasts
Beth regularly joins podcast conversations on leadership communication, influence, and how humor can strengthen trust and engagement in high-stakes business conversations.
Listen to selected interviews and discussions below.
How to get started
Request a 20-minute introductory call to confirm fit and determine the best engagement level for your goals.
If there is strong alignment, Beth will provide next steps for scheduling and onboarding.